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CorporateJOY POWERDRINK.

Design and Conception: Dennis Luck and Martin Zimmermann.

Amount: Branding, Series of Labels.

This is a brand-new corporate for a German energy drink. The symbol dolphin and

the full branding got a revision — the dolphin is now blanked out on the label.

The cyan-blue colour escapes and looks through the black label. Many of drawings

are originated in the development phase — they shows the new image of  JOY.

Handmade fonts and drawings emphasise this new image. The branding is always

fixed on the label — all drawings are exchangeable — that gives the label often a

new face and like the brand  JOY — an important alternation.

 
 
 
 
 
 
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